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Channel: Audience Accelerator, Author at Digiday
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Survey: The media arms race for audience reach is underway

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Publishers are adapting to the advent of programmatic with new products and ways to reach their audiences. But how have these impacted publisher revenue and monetization strategies? We'll examine how publishers are currently leveraging DMPs and audience extension, how brands and agencies view these changes and much more. Sponsor content by Audience Accelerator by Rocket Fuel.

The post Survey: The media arms race for audience reach is underway appeared first on Digiday.


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